Digital Marketing Consultancy Services

The digital marketing consultancy services are designed to help business owners and marketing managers to answer business questions and enhance marketing performance and process. My approach as a marketing consultant is to investigate the business objectives, marketing technology, and marketing data and support businesses in establishing an effective marketing strategy.

Marketing Analytics enables effective learning and expanding marketing capabilities in order to control marketing performance.

• Customer intelligence & segmentation
• Multi-Channel tracking, Cross-channel, Cross-device
• Attribution modeling
• Revenue funnel analysis and marketing performance
• Campaign analysis, content analysis, CRO and A/B testing
• Advertising analysis, budget control, ROAS analysis
• SEO and organic analysis
• Social media listening and analysis
• Forecasting, Optimization & predictive analytics
• Market research and competitive analysis

• Analysis & Auditing: Website UI Analysis, SEO Auditing, Social Media Auditing
• Digital Marketing Strategy: SEO Strategy, Social Media Strategy, Content Marketing Strategy
• Performance Marketing: Digital Advertising Strategy (Search, Display, Paid Social, Programmatic)
• Lead Acquisition: Growth Hacking Plan, Lead Generation, Retention Strategy, Campaign Management
• Personalization: Marketing Automation, Lead Nurturing, Email Marketing Strategy, Conversion Optimization
• Marketing Analytics: Report Auditing, Data Metrics & KPI Analysis, Dashboard Strategy

• Marketing Performance Strategy
  Development of the paid channels strategy based on business objectives, advertising budget, targeted ROAS
• Account Auditing
  Run a comprehensive assessment of the account settings, campaigns structure, Ads performance
• Optimization plan
  Building an optimization plan which includes a complete optimizations of the campaigns, bidding strategy, landing pages testing, creative and Ad copies.
• Ad Tech Stack
  Analysis of the Ad Tech Stack and paid channels to provide recommendations on the most effective channels
• Marketing Performance Analytics
  Setting up the performance reports and automated marketing dashboards to measure the performance metrics and KPIs